Send products to creators who actually want them.

No DMs. No agencies. No posting contracts.

How it works

You add a productCreators applyYou approveZeeder tracks the rest.

The Zeeder platform · today

300+
Nordic creators across Sweden and Norway
10M+
Combined audience reach across our creators
60%
Organic post rate, ~3× the gifted-seeding industry average
Cheaper CPM than paid sponsored content

Numbers as of April 2026. Live in Sweden and Norway. Onboarding new brands every week.

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How Zeeder compares

Most of the upside. Few of the trade-offs.

Zeeder
PR
Platforms
Ads
Organic posts, not labeled #ad
Creators choose your brand
No per-post fees or ad spend
Predictable, flat cost
Reliable, guaranteed posts~60%
Built-in tracking & attribution
No manual outreach or admin
Keeps working after you stop paying
Hands-on time / campaign~5h~60h~30h~10h
Typical costFlat fee€3–8k/mo +€1–2k/mo +€8–15 CPM

Measured: Zeeder's ~60% organic post rate and ~5 hrs/campaign (Hickap, 8-week program; manual seeding took 56.9 hrs). Estimates: seeding posts 20–40% at €3–8k+/mo agency plus free product; paid platforms ~€1–2k+/mo software plus €100–500 per creator post; paid ads €8–15 CPM, recurring. "+" means on top of those fees. Paid reach stops when you stop spending; organic posts stay live.

One brand · 8-week pilot

Nordic DTC brand · 8 weeks

What 8 weeks of seeding actually looks like.

One Nordic DTC brand ran their first month and a half on Zeeder. Here's what that looked like, week by week, in their own numbers.

Day one

They connected Shopify and went live.

Their first zeed was published in under 15 minutes. No imports, no spreadsheets, no draft-order copy-pasting.

Applications

Hundreds of creator applications.

Every applicant arrived with their follower count, post rate, and recent posts already attached. Average review time: about a minute per applicant.

Approvals

Around 100 products shipped to 50+ creators.

Zero DMs sent. Zero spreadsheets opened. Zero contracts signed. Approving an applicant triggered the brand's Shopify draft order automatically.

The choice

More than 30 creators chose to post.

60% post rate, with no obligation. Creators posted because they liked the product. Tagging the brand was optional. Tagging Zeeder was optional. Everything was optional.

The reach

Dozens of organic posts across TikTok and Instagram.

Roughly 150,000 TikTok views, plus 12K+ likes and a wave of Instagram Stories. Zero ad spend. Every view was earned because a creator decided to share.

The time

Around 50 hours saved per campaign.

Roughly 60 hours of manual work, finding creators, writing DMs, chasing addresses, building reports, replaced by under 5 hours on Zeeder. Per campaign. Multiply by your campaign cadence.

Pilot window: 8 weeks in early 2026. Brand identity withheld; the brand is now a paying Zeeder customer. Numbers softened from internal pilot-report data.

By the numbers · one brand, 8 weeks

150K+
Organic views, no ads.
60%
Chose to post.
50+
Hours saved per campaign.
0
Contracts signed.

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Why Zeeder

Faster than agencies. Smarter than DMs. Cheaper than paid.

If you've worked with an agency

20–40% off the top, locked in for months.

  • · Management fee on every campaign
  • · Standard contracts: 3–12 months
  • · First deliverable takes weeks

No agency layer. You see every creator, every approval, every post. Shopify connect in 15 minutes.

If you've tried seeding in-house

~60 hours per campaign. Most creators ghost you.

  • · Finding creators, chasing addresses, building reports
  • · Cold DM reply rates run under 10%
  • · No structured data to compare or measure

Creators apply to you. ~5 hours per campaign. Same volume, real numbers.

If you've paid for sponsored posts

5× the CPM. Tagged #ad. Lower engagement.

  • · Sponsored posts run €500–€5,000 each
  • · Disclosure tells viewers it's paid
  • · Creator's voice compressed into your brief

Posts are organic. Creators share because they liked the product. CPM is 5× cheaper than paid.

Ready to see it for your brand?

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Brand FAQ

Questions brands ask

Want your numbers to look like this?

We're onboarding new brands every week. Grab 15 minutes and we'll show you exactly how Zeeder runs for a brand like yours.

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